From our farms to your plate

The cold cuts we use for the panini or on the platters, are the result of a close cycle farm productions, all our pigs are fed with local genuine maize.

The creams and organic fruit juices used and sold in our store are produced in a family owned and managed farm in the Piacenza province.

The wine list is the result of over a decade experience and passion of one the owners of Rosetta, selecting the best small wine producers. The authenticity that distinguishes us is not only in the food we serve but in the drinks as well. Most people can combine a good wine with their meal, our purpose is to help them in the choice providing a range of products in which you can recognise and taste the farmer's touch.


At Rosetta you can taste our famous panini and piadine and a selection of home made lasagne, crespelle, polenta, soups, a wide choice of Italian cheeses and cold cuts and indulge in the home-made desserts like our delicious tiramisù.    



Every thursday from 5.00pm we serve the real italian aperitivo.

A rich buffet of italian nibbles, with a wide choice of italian could cuts, cheeses, pickled vegetables, olives, focaccia, polenta and stuffed mini rosetta buns, including vegetarian choices. Just like in Italy, you don’t pay for the food but only for the drinks, such as the Real Aperol or Campari spritz, italian beers and wines.

In italy aperitivo as become a tradition, a social event to meet new people while sipping on a good drink and nibbling on good food. We are aiming to replicated the same atmosphere here in London not only for the italian community but for anyone who enjoys italian food and drinks.



We provide a service for takeaway or sit-in, bookings for birthdays or any other occasions. Personalized catering for offices, birthdays, and all other occasions. 

We not only prepare food but retail the same products we use to prepare our food, together with a selected choice of pasta, mustards, olive oil, balsamic vinegar, rise, cheeses, porcini and wines.

Come and visit us before your picnic and choice from our range of products and drinks to prepare your basket.


Our story

Rosetta constitutes a taste of Cremona's countryside in the heart of London.

Because of the abundant water provided by its many rivers – the river Po being the most famous – the area around Cremona has been characterised since Roman times by the intensive production of vegetables, cereals and fruit.

All the produce sold in our store is the result of an accurate research, passion and love for agriculture.

Our aim is to be AGRI-CULTURAL, in the sense that customers will be told what they are eating in order to appreciate the specific characteristics of the raw ingredients we use. 

Our intent is for customers to dive into the sun kissed countryside through the discovery of some of the lost flavours and aromas typical of the area.

The fact 20% of the Italian milk is produced in the area confirms the purely agricultural vocation of the region.

Our Place

Rosetta is situated in the heart of London, close to some of the most important theaters of the city, such as the English National Opera, The Duke of York and The Garrick Theatre with the resident Kenneth Branagh Theatre Company

Just a stone throw away from the National gallery and two minutes walk to Leicester Square and Covent Garden, makes it the ideal location for any theatre attendees, museum lovers, tourist or locals that want to have a little taste of Italy.

The closest tube and railway station is Charing Cross, just 50mt away from Rosetta. We dispose of 21 seating places reservable for any occasion whether it is a birthday, a business lunch or meeting, or just a happy gathering with friends and family.


Our Name

The choice of the name Rosetta was inspired by the typical bun we use to make our panini.

We stumbled upon the idea of this venture during a trip to London, a city we love and appreciate for the life style, the culture and not less importantly for the variety of different cuisines.

Whilst sitting and having a quick snack for lunch we noticed that many places offered a wide range of paninis usually in the ciabatta bread, but no one used the rosetta bun.

We started gathering ideas and developing this project with the purpose to combine a novelty for the London food scenery to the authenticity of farm products today still present in localized areas of our home country.

Since we own farms and produce genuine Italian products we ultimately decided to import our own products together with those of family and friends whom also still use traditional production methods.    


Book your table

Contact us


38, William IV Street
London UK WC2N 4DD

+44 (0) 7502 572371

For short term booking please contact us by telephone

Opening hours:

MON-WED: 8:30am - 7:30pm
THUR  8:30am - 9:00pm from 5:00pm APERITIVO
FRIDAY 8:30am - 7:30pm
SATURDAY 10:30am - 7:30pm